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Richard W. Pollay | Synapse

RW

Richard W. Pollay

Consumer Behavior in Brand Consumption and Identification

University of British Columbia

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

118 pubs · 6,789 cites · h-index 34

Affiliations

Work Experience

University of British Columbia

1970 - 2011

University of British Columbia Hospital

1995 - 2007

Instituto de Saúde

2007 - 2007

Department of Commerce

2000 - 2001

Action on Smoking and Health

1997 - 1997

Publications