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Vikas Kumar | Synapse

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Vikas Kumar

Consumer Behavior in Brand Consumption and Identification

Chandigarh University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

78 pubs · 5,921 cites · h-index 32

Affiliations

Work Experience

Chandigarh University

2025 - 2025

Sigma Research (United States)

2024 - 2025

Punjab Engineering College

2025 - 2025

St. John's University

2021 - 2024

St. John's University

2024 - 2024

Publications