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Bruce C.Y. Lee | Synapse

BC

Bruce C.Y. Lee

Consumer Behavior in Brand Consumption and Identification

Fu Jen Catholic University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

29 pubs · 991 cites · h-index 11

Affiliations

Work Experience

Fu Jen Catholic University

2008 - 2025

Ta Hwa University of Science and Technology

2004 - 2004

Publications