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Bettina Nyffenegger | Synapse

BN

Bettina Nyffenegger

Consumer Behavior in Brand Consumption and Identification

University of Bern

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

38 pubs · 1,792 cites · h-index 6

Affiliations

Work Experience

University of Bern

2011 - 2025

The University of Texas at Austin

2018 - 2018

Publications