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BUILDING THE FOUNDATION. Establishing the Organization's Direction. Working Together: Maximizing Board and Staff Effectiveness. Creating a Marketing Orientation in the Nonprofit Organization. PURSUING THE MISSION. Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association. Raising Money to Serve Your Cause. Providing Needed Educational Programs. Making Your Meetings Work--For You and Your Members. Using Public Relations Tools to Reach a Broader Audience. Getting Political Support for Your Cause. Looking Beyond National Borders. MANAGING THE ORGANIZATION. The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications. Financial Management. Your People and Their Environment. Knowing Important Legal Requirements. Selecting and Using Consultants. Index.
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