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Privacy decisions often involve balancing competing interests. As such, they're a natural field of study for economics. But traditional economic models have made overly restrictive assumptions about the stability and nature of individual privacy preferences. Approaches drawing on existing research in behavioral economics and psychology can offer complementary tools for understanding privacy decision making.
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Alessandro Acquisti (Sun,) studied this question.
www.synapsesocial.com/papers/69daa42f84371aa676a3d924 — DOI: https://doi.org/10.1109/msp.2009.163
Alessandro Acquisti
IEEE Security & Privacy
Carnegie Mellon University
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