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Investment in scalable, non–price-based behavioral interventions and research may prove valuable in improving energy efficiency.
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Allcott et al. (Thu,) studied this question.
www.synapsesocial.com/papers/6a0368fb9d5678a7e681e70d — DOI: https://doi.org/10.1126/science.1180775
Hunt Allcott
Sendhil Mullainathan
Science
Harvard University
Massachusetts Institute of Technology
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