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This investigation attempted to confer resistance to persuasion by inoculating people with either supportive, refutational, or combination pretreatment messages. Following inoculation, subjects either passively received a high or low intense attack message or actively encoded a message of high or low intensity. As predicted, there was a significant interaction between type of attack and level of language intensity. Discussion centered on the effects of language intensity as a mediator of attitude change in yet another persuasive paradigm.
Burgoon et al. (Sun,) studied this question.
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