Key points are not available for this paper at this time.
Journal Article Fear Appeals: Revisited and Revised Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Samuel Craig C. Samuel Craig Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 22–34, https://doi.org/10.1086/208597 Published: 01 December 1974
Sternthal et al. (Sun,) studied this question.