The Automaticity of Race and Afrocentric Facial Features in Social Judgments.

Four experiments were conducted to examine the automaticity of stereotyping based on racial category and (within-race) Afrocentric facial features. Results showed that both forms of stereotyping are efficient processes, able to operate when cognitive resources are highly restricted. The 2 differed, however, in their controllability. Participants demonstrated that they were sensitized to race-based stereotypes and able to control that influence to a significant degree. In contrast, participants appeared to be largely unaware of using Afrocentric features to make stereotypic inferences, and they proved unable to avoid doing so, even when they were given explicit information about the process and they demonstrated that they could easily and reliably identify the relevant features.