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It is widely argued that modern manufacturing settings require employees to adopt a customer-focused strategic orientation and a broad and proactive role orientation. Yet empirical investigation of...
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Sharon K. Parker
Curtin University
Toby D. Wall
University of Nottingham
Paul R. Jackson
Edith Cowan University
Academy of Management Journal
University of Sheffield
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Parker et al. (Fri,) studied this question.
synapsesocial.com/papers/6a0062da64548b97a42d8368 — DOI: https://doi.org/10.2307/256952