Key points are not available for this paper at this time.
Journal Article Can Consumers Calculate Best Buys? Get access Noel Capon, Noel Capon Search for other works by this author on: Oxford Academic PubMed Google Scholar Deanna Kuhn Deanna Kuhn Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 449–453, https://doi.org/10.1086/208885 Published: 01 March 1982 Article history Received: 01 February 1979 Revision received: 01 July 1981 Published: 01 March 1982
Capon et al. (Mon,) studied this question.