SEO Keyword Analysis and Its Application in Website Editing System

A keyword choice and analysis approach in SEO is studied to deal with the issues such as low efficiency, poor reliability and instability optimization in artificial SEO processing in this paper. A keyword expansion method is proposed by reversing search engine's related search keywords to meet user's requirements. C4.5 algorithm is adopted to analyze the main factor infecting the competition result of keywords and predict their competition from historical SEO data. A website editing system is authored in which backward spider and text extraction technology is utilized to collect information. In this case, real-time SEO factor analysis could be automatically done and feedback to the system to improve the productivity and efficiency in SEO processing.