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Attitude and opinion data provide a basis for inferring the meaning of opinions held by individuals and groups and also for predictions about their future behavior. Such inferences and predictions, if they are to be made effectively, require a theoretical foundation which explains the processes by which people adopt and express particular opinions. Here is a theory of three processes by which persons respond to social influence.
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Herbert C. Kelman (Sun,) studied this question.
www.synapsesocial.com/papers/6a096715a9b5885644341592 — DOI: https://doi.org/10.1086/266996
Herbert C. Kelman
Public Opinion Quarterly
American Association For The Advancement of Science
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