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Besides selling tangible products, manufacturing companieshave also started to compete byoffering product-related services throughout the product lifecycle. In this context, the recent riseof cyber-physical systems (CPSs) and smart, connected equipment paves the way for additional opportunities for the service business among the lifecycle and pivots of traditional maintenance, repair and overhaul (MRO) service business. Based on 11 case studies,we investigate service innovations driven bydigitalization and CPSsand their impact on the service ecosystem.We identify affordances thateffectively exploit the new technological capabilities in existing and future service scenarios.
Herterich et al. (Thu,) studied this question.