Diversified Personalized Recommendation Optimization Based on Mobile Data

With the advent of the Internet of Things, especially the Internet of Vehicles, abundant environmental and mobile data can be generated continuously. A personalized recommender system is one of the important methods for solving the problem of big data overload. However, to make use of these mobile data from vehicles, traditional recommender services are confronted by severe challenges. Therefore, we study the diversified recommendation problem based on a real-world dataset, represented as a tensor with three dimensions of user, location and activity. As the tensor is rather sparse, we employ tensor decomposition to predict missing values. Additionally, we directly regard recommendation precision as an objective. In addition to precision, we also consider the recommendation novelty and coverage, providing a more comprehensive view of the recommender system. Thus, visitors can discover attractive spots that are less visited in a personalized manner, relieving traffic pressure at famous scenic spots and balancing overall transportation. By integrating all these objectives, we construct a many-objective recommendation model. To optimize this model, we propose a distributed parallel evolutionary algorithm employing the nondominated ranking and crowding distance. Compared with the state-of-the-art algorithms, the proposed algorithm performs well and is very efficient.