Environmental Performance through Environmental Resources Conservation Efforts: Does Corporate Social Responsibility Authenticity Act as Mediator?

This study shows the impact of environmental resources conservation efforts (ERCE) and corporate social responsibility (CSR) authenticity on environmental performance (EP) in the hospitality and tourism industry. A mediating role of CSR authenticity between the ERCE and environmental performance link is also checked. A quantitative research design has been employed, and data were collected through a questionnaire. Results show that both ERCE and CSR authenticity positively influence environmental performance. Results also show that CSR authenticity act as a mediator, which enhances the positive impact of ERCE on environmental performance. Environmental performance is a broader concept, and its achievement is majorly dependent on the attraction of stakeholders. This study points out that stakeholders should be more concerned with environmental management’s initiatives in terms of resource conservation efforts and organization involvement in CSR activities for achieving the environmental performance goal. ERCE is a pre-condition for an efficient involvement in CSR-related activities to achieve environmental performance.