Unconstrained endpoint profiling (googling the internet)

Understanding Internet access trends at a global scale, i.e., what do people do on the Internet, is a challenging problem that is typically addressed by analyzing network traces. However, obtaining such traces presents its own set of challenges owing to either privacy concerns or to other operational difficulties. The key hypothesis of our work here is that most of the information needed to profile the Internet endpoints is already available around us - on the web.