A bibliometric review of research in wine tourism experiences: insights and future research directions

Purpose This paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping. Design/methodology/approach A total of 112 articles on wine tourism experiences published between 2000 and 2022 from Scopus and Web of Science databases were analysed. Bibliometric analyses, namely, performance analysis and science mapping, were done using Biblioshiny, an R-tool. Findings The results indicate that post-2015, the subject diversified into specialised sub-themes and empirical studies were widely adopted research methods. International Journal of Wine Business Research emerged as a leading outlet for scholarly publications. The study recommends key research themes for future research in the area. Originality/value To the best of the author’s knowledge, this is the first bibliometric analysis-based study on wine tourism experiences. The research agenda discussed can help initiate scholarly discussions in this area.