The Impact of Content Marketing on Online Customers Attitude: The Case of Instagram Marketing

This study delves into the influential dynamics of Instagram content marketing in shaping online consumer attitudes.Through a robust quantitative methodology, the research explores the effectiveness of content marketing, the influence of influencer collaboration, and the timing of posts.Targeting university students aged 18-26, the study interprets results using SPSS, affirming the pivotal roles of content marketing effectiveness, posting timing, and influencer collaboration in shaping online customer attitudes on Instagram.This research extends beyond academia, positioning the thesis as a practical guide for marketers, providing actionable insights to optimize strategies for Instagram content marketing effectively.