Study on the visual appeal of character elements in digital human guides in tourism

In this study, we explore the visual appeal of character elements in digital human guides within the tourism industry, utilizing eye-tracking technology to understand how different character elements—such as facial expressions, clothing, and accessories—impact user attention and interaction. Our findings reveal significant differences in visual attraction to various character elements, with the face often holding the most visual interest. These insights not only contribute to the theoretical understanding of visual appeal and user engagement in digital guides but also offer practical design implications for creating more engaging and effective virtual guides in tourism. The study highlights the need for further multidimensional research to fully understand and optimize user experience in digital human interactions.