Comparative Study on Ratio Analysis of Indian FMCG Companies: Assessing Financial Performance and Efficiency

This study provides investors with a certain idea of comparing ratios between Hindustan Unilever ltd, Emami Ltd, Bajaj Consumer Care Ltd and Dabur by comparing their financial health of these companies' investor can decide before investing their money. INTRODUCTION TO INDIAN FMCG INDUSTRYIn India, FMCG ranks as the fourth biggest sector.It is also referred to as fast moving as customers continuously use them as the product or items quickly disappear from the store or from the supermarket as well.They are high in demand because they are at a lower price and there is higher usability as well.Items like toothpaste, soaps or notepads etc. as there is high demand in stores or supermarkets like D-Mart and limited durability are some characteristics of FMCG which help them move swiftly from the rack.The FMCG sector is characterized by its diverse product offerings, rapid inventory turnover, and large sales volumes.These products include necessary everyday items for e.g.food and beverages, cleaning supplies, toiletries and lower cost household items. COMPONENTS OF INDIAN FMCG INDUSTRY-a) FOOD and BEVERAGES: This component includes packaged items, snacks, dairy products, alcoholic drinks, carbonated beverages.b) PERSONAL CARE and TOILETRIES: This component includes cosmetics, soaps, shampoos and oral care products.c) HOUSEHOLD and CLEANING PRODUCTS: This component covers cleaning supplies, laundry detergents and other necessary household items.