AI enabled Business Process Optimization and Digital Marketing

Artificial Intelligence (AI) is a widespread technology that points towards the capability of a computer program or a machine to mimic human cognition. The deployment of this technology depends on the nature of the business. This research finding aims to investigate the distinct means of AI in achieving business process optimization and digital marketing. Using this technology marketers can be customer-centric and agile in catering to their demands. This research further delves into the various AI mechanisms that can precisely determine what content should be tailored to which customer via its efficient means of data collection, enhancing user experiences, thus resulting in better sales. This paper explains the various aspects of AI and the effective ways of applying it to achieve business process optimization and content digital marketing strategies for increased return on investment (ROI).