Local festival visitors’ evaluation on the festival program :focused on the Sungju Melon·Life·Culture Festival

Since 1995, when autonomous local government era started, an endeavour to vitalize local economy through hosting a local festival became a typical phennominon among local governments in Korea. However, non distinctive festivals mimicking one another did not earn the support from the local residents and ruined the effort of local governments and communities. Therefore a local government’s effort to remove overlapping investments and produce a meaningful result through festivals are sought throughout the local governments in Korea. It is the aim of this study to suggest an effective ways and solutions for an ideal festival through analyzing the evaluation from the festival visitors to the 2023 Sungju Melon·Life·Culture Festival.