Fusion and Application of Chinese Elements in Film and Television Scene Design

With the continuous development of economy, information and technology, modern technology and art form a huge digital media industry. This unique art form and language of digital media art design has become a globalization era of digital information media of human society the main manifestation. In this trend, the global cultural exchange carries the local cultural elements of various countries to the world exchange through art communication. The use and research of Chinese cultural elements in digital film and television media industry is one of the hot topics. This thesis studies the application of Chinese elements in the field of scene design, taking White Snake as an example, and compares the shortcomings of Chinese elements in scene design. Taking White Snake as an example, this paper analyzes the advantages and disadvantages of integrating this Chinese element into the scene design, and finally considers the development of China's film and television industry. This thesis not only deeply studies the Chinese elements in the excellent films and TV programs, but also deeply realizes the importance of creating the design works with Chinese elements.