Conservation and dissemination of painted architecture: Technological challenges in the city of Malaga (Spain)

The painted architectures constitute an urban landscape that has been altered over time and the successive accumulation of planning and management instruments that have addressed them, be they General Urban Planning Plans or Special Protection Plans, which, although they have made possible the guarantee for prolong their existence, they have not always the capacity to make this valuable heritage known. The research we present lies in the inclusion of New Technologies inin the baroque-painted architecture of Malaga to publicise the cultural heritage in an applied way, qualify urban environments, and promote recognition of the cultural value of the city. The conservation of the mural paintings, their influence on colour plans, and the didactics and new technologies incorporated into the discourse of cultural tourism are the elements that constitute the axes on which our work is based. We propose to create a transversal discourse encompassing the cultural legacy of baroque-painted architecture in a highly modified urban landscape subject to the demands that mark contemporary dynamics. On the other hand, it is evident that the planning of a quality cultural tourism development model must keep in mind the principles of quality and sustainability, contributing to the maintenance and conservation of cultural heritage, avoiding the deterioration of cultural assets, and respecting conditions of habitability. Our case study and project apply to the painted architecture of Malaga. They are the result of the project awarded to the HUM1050 research group of the University of Seville in collaboration with the architecture studio 360BIM in 2022.