The Influence of Promotion, Service Quality, Price, and Store Atmosphere on Purchasing Decisions

The study aims to find out the impact of promotions, quality of service, price, and store atmosphere on purchasing decisions at Amor Cakes (3) price positively and significantly influences on the purchase decisions, (4) store atmosphere variable have a negative and significant influence on the decision of purchase of Amor Cakes & Bakery. (5) promotion variables, quality of service, price, and quality of services simultaneously have a significant and positive impact on purchasing decisions.