Exploring the Impact of Makeup on Gendered Ideas of Femininity among Transgender Women in India

Abstract: In the context of India, where gender norms are deeply entrenched in patriarchal structures and the binary understanding of gender, this research investigates the impact of makeup on the gendered ideas of femininity among transgender individuals. Makeup serves as an expression of the self and a means for self-evaluation and self-enhancement. Transgender individuals are judged by society according to cisnormative gender stereotypes that include many components of gender characteristics and traits.1 The focus of this study is the perceptions of beauty, specifically the perceptions of transgender women’s beauty. Gender norms around femininity and masculinity are reflected in the gendered concept of beauty, which frequently determines what is seen as beautiful for each gender. Traditional ideas of femininity, for instance, place a strong emphasis on qualities like grace, gentleness, and nurturing. These characteristics may manifest as desires for physical features such as long hair, radiant complexions, and hourglass bodies. In contrast, characteristics linked to masculinity, such as power, aggression, and dominance, may affect how attractive men are perceived, emphasizing muscularity and angular features. Stereotypes related to physical attractiveness are a presiding element of gender stereotypes, as they are strongly and consistently associated with other components of gender stereotypes.2 While makeup is often associated with femininity, its significance and implications for transgender individuals within the cultural context of India remain understudied. Through qualitative methods such as semi-structured interviews, demographic questionnaires followed by focus groups as well as thematic analysis, along with discrepancy theory and self-image congruity, this study explores how transgender individuals in India navigate femininity through makeup practices, examining their experiences, perceptions, and challenges. Within a culture that enforces criteria on acceptable appearance for women, transgender women (i.e., those who were assigned male at birth and identify as women or feminine) may internalise cultural messages about ideal attractiveness related to traditional feminine gender presentation norms such as thinness and beauty (Serano, 2007). The hypothesis suggests a positive correlation between the use of makeup and perceived femininity. By investigating the experiences and narratives of transgender individuals, this research seeks to provide insights into the impact of such an invention on self-perception. Additionally, the study will investigate potential factors that may influence the relationship between the two, such as socio-cultural norms, and support systems. The findings of this research may contribute to a better understanding of the needs and challenges faced by transgender individuals in India and inform the development of more inclusive cosmetic policies.