This study investigates the social processes of place-making, sense of place, and place branding within the context of private art museums in Eastern China, highlighting their role in fostering social interaction and contributing to urban sustainability. By examining the relationship between exhibition design, interactive features, and audience engagement, the research demonstrates how these museums act as cultural spaces that not only display art but also facilitate dialog, community building, and cultural reflection. Using a mixed methods approach, including surveys and case studies, this study explores how private art museums employ place-making strategies to create immersive environments that blur the boundaries between art, architecture, and visitors. These museums enhance emotional engagement, promote cultural understanding, and support sustainable cultural identities within urban spaces. The findings reveal that through thoughtful design and community-centered programming, private art museums in Eastern China contribute to the social sustainability of urban areas by creating spaces that are both culturally and emotionally resonant. Furthermore, the place branding of these museums positions them as dynamic cultural landmarks, reinforcing their significance in the urban landscape and fostering ongoing social interaction.
Liu et al. (Mon,) studied this question.