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This research explores how Thai perceptions of Japan shifted dramatically from the 1970s to the 1990s.

March 7, 2026Open Access

From Anti-Japanese Movements to a Wave of “Japanization”: Reexamination of the Changes in the Thai Perception of Japan during the 1970s–1990s

Key Points

This research explores how Thai perceptions of Japan shifted dramatically from the 1970s to the 1990s.
Examine historical context of Thai attitudes toward Japan
Analyze cultural influences and movements
Identify key events leading to changing perceptions
In the 1970s, Thailand experienced significant anti-Japanese movements.
By the 1990s, there was a notable wave of appreciation for Japanese culture, termed 'Japanization.'
The transition reflects a broader acceptance and integration of Japanese cultural elements in Thai society.

Abstract

This paper examines changes in the Thai perception of Japan during the 1970s to 1990s. In the 1970s, strong anti-Japanese sentiments permeated Thai society and led to large-scale anti-Japanese movements. In the 1990s, however, a wave called “Japanization” became a social phenomenon in Thailand. The influence of Japanese culture was ubiquitous, but this time imbued with a favorable reputation and popularity. This paper reanalyzes the timing and reasons behind this change.

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From Anti-Japanese Movements to a Wave of “Japanization”: Reexamination of the Changes in the Thai Perception of Japan during the 1970s–1990s

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Abstract

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