Exploring the Driving Factors for the Implementation of Green Supply Chain Management in the Hotel Industry: A Fuzzy‐Set Qualitative Comparative Analysis

ABSTRACT This study investigates how different configurations of external institutional pressures and internal green resources jointly drive the implementation of green supply chain management (GSCM) practices in the hotel industry. A three‐phase research design is adopted. Study 1 conducts a content analysis of environmental and sustainability reports and identifies 85 GSCM practice indicators. Study 2 conducts a questionnaire survey of 86 hotels and the results of exploratory factor analysis extract three driving factors for GSCM implementation: external pressure, marketing and industry. Study 3 applies fuzzy‐set qualitative comparative analysis (fsQCA) to identify the combinations of the three driving factors for GSCM implementation. The results show three types of driving configurations: external pull, self‐directed and dual drivers. Case illustrations further demonstrate how various hotel types implement these configurations. This study identifies the configuration of driving factors and provides hotel companies with an overview of how to drive the implementation of GSCM effectively.