Helping the Small Businessman

Key Points

• The aim is to explore how Extension professionals can effectively serve the needs of small businessmen.
• Examines the relationship between Extension services and small businesses.
• Identifies what small businessmen seek from extension educators.
• Proposes a model to improve Extension's engagement with small business clientele.
• Findings indicate a significant interest from small businessmen for support from Extension.
• Highlights specific services desired by the small business community.
• Proposes actionable steps for Extension to enhance its role in this sector.