This deliverable presents the assessment of the communication, dissemination and exploitation activities carried out by the ECHOES project during the first 24 months (M1–M24), and outlines the strategy and planned actions for the subsequent period (M25–M42).Over the first two years, ECHOES has established a solid communication and engagement framework, successfully reaching and activating its primary stakeholder groups across the cultural heritage domain. Key achievements include strong participation in the ECHOES Consultation, high engagement in the Cascading Grants programme, extensive participation in events, and the development of a comprehensive set of digital communication channels and materials. The project website has evolved into a central knowledge hub, while social media, newsletters and multimedia content have ensured continuous visibility and interaction with diverse audiences.The results demonstrate the effectiveness of a multi-channel, data-informed communication approach, capable of supporting both awareness-raising and active stakeholder engagement. At the same time, the analysis highlights areas for further development, particularly in strengthening the involvement of secondary stakeholder groups and enhancing cross-platform communication performance in a rapidly evolving digital landscape.Building on the insights gained during M1–M24, this deliverable defines a refined strategy for M25–M42, aligned with the transition of the Cultural Heritage Cloud from concept to implementation. The proposed approach focuses on ecosystem growth, community activation, and the promotion of tools, services and applications developed within ECHOES and the wider ECCCH initiative.The document also introduces initial directions for the exploitation of project results, addressing community uptake, technical sustainability and policy engagement. Overall, the deliverable provides a comprehensive framework to guide the next phase of communication, dissemination and exploitation activities, supporting the long-term impact, visibility and adoption of the Cultural Heritage Cloud at European level.
Prandoni et al. (Sat,) studied this question.