What question did this study set out to answer?

This research aims to examine consumer perception regarding herbal cosmetic brands in India and its impact on brand preference.

June 18, 2026Open Access

A Comparative Study of Consumer Perception Towards Herbal Cosmetic Brands in India

Key Points

This research aims to examine consumer perception regarding herbal cosmetic brands in India and its impact on brand preference.
Survey conducted among various demographic groups to assess brand perception.
Analysis of consumer feedback on product attributes, pricing, and marketing.
Comparative analysis of different herbal cosmetic brands in the Indian market.
Herbal cosmetics are perceived positively due to their natural ingredients.
Brand A received the highest consumer preference score compared to competitors.
Price and marketing significantly influence consumer choices in the herbal cosmetics sector.

Abstract

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