Sociolinguistics is a branch of linguistics that examines the relationship between society and language. When elements of one language are combined with another, the phenomenon is referred to as code-mixing. Maudy Ayunda, a well-known Indonesian artist, frequently employs code-mixing in several of her videos on her official YouTube Music channel. This study aimed to analyze the types of code-mixing used in her content. A descriptive qualitative method was employed, with data collected through documentation and note-taking. Hoffman’s framework was applied to categorize the types of code-mixing, while Sudijono’s formula was used to calculate their frequency. The findings revealed twenty-three instances of code-mixing. The most dominant type was intra-sentential code-mixing, with 15 occurrences (65.2%), followed by intra-lexical code-mixing with 6 occurrences (26.1%), and code-mixing involving a change in pronunciation with 2 occurrences (8.7%). These results indicate that intra-sentential code-mixing is the most prevalent strategy in Maudy Ayunda’s YouTube videos, while phonological code-mixing appears less frequently. The implications of this study suggest that digital platforms, such as YouTube, play a significant role in promoting linguistic hybridity in Indonesia. The frequent use of English code-mixing by a popular public figure not only demonstrates her bilingual competence but also influences audience perceptions of global identity and language prestige. This highlights how code-mixing in online popular culture may contribute to shaping linguistic practices among younger generations and provides meaningful insights for further sociolinguistic research on language use in digital media.
Meisya et al. (Mon,) studied this question.