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This is a Descriptive Qualitative study.

September 10, 2025

Types and Functions of English Code-Mixing in Maudy Ayunda’s YouTube Channel

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The study identifies the dominant type of code-mixing as intra-sentential, with 15 occurrences.
Twenty-three instances of code-mixing were analyzed, highlighting its role in Indonesian digital media.
The findings emphasize the influence of English code-mixing on audience perceptions of global identity.
Using Hoffman’s framework, the research uncovers how digital platforms promote linguistic hybridity.

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Descriptive qualitative analysis reveals predominant intra-sentential code-mixing in videos, indicating sociolinguistic trends.

Meisya et al. (2025) studied this question.

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