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This is a Literature Review study.

September 10, 2025

The Role of Propaganda in Modern Society

Key Points

The findings reveal that propaganda has transformed from a simple communication tool to a complex mechanism for managing public opinion.
Propaganda significantly influences perceptions of sociopolitical reforms and actively promotes social values and collective action.
Theoretical perspectives from scholars like Lasswell and Dewey provide essential insights into the evolution of propaganda theories.
The study emphasizes that responsible use of propaganda can enhance social unity and address pressing societal challenges.

Abstract

Purpose: This study aimed to examine the historical development, theoretical foundation, and modern application of the propaganda system as a key mechanism for shaping public opinion, guiding social development, and ensuring societal cohesion in the 21st century. Methodology: This research employs a qualitative approach through literature-based analysis. Key theoretical perspectives from prominent scholars such as Harold Lasswell, Walter Lippmann, and John Dewey are reviewed to understand the evolution of propaganda theories and their relevance to modern societal dynamics. Results: The findings show that the propaganda system has evolved from a basic tool of communication into a complex and structured mechanism for managing public opinion. In modern society, propaganda plays a crucial role in influencing the public’s perception of sociopolitical reforms, promoting shared values, addressing social problems, and mobilizing collective action. Institutions across the political, economic, and cultural sectors actively rely on propaganda to secure support and foster public engagement. Conclusions: The study concludes that propaganda, when used responsibly, functions as a powerful force for social unity, value dissemination, and problem-solving. As societies face ongoing challenges, such as crises and conflicts, the significance of propaganda in shaping collective consciousness and guiding public behavior remains indispensable. Limitations: This study is limited to theoretical and literature-based discourse without empirical data or case studies to support claims. It does not assess the ethical dilemmas or manipulative potential of propaganda in authoritarian contexts. Contributions: This study contributes to the theoretical understanding of propaganda’s societal functions by connecting classical theories with modern implementations. This highlights how propaganda, when aligned with democratic and humanistic values, can be an effective tool for social development, cohesion, and reform.

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