Developing Culture of Linguistic Presentation of Scientific Research Results in Electronic Presentations

Introduction. The relevance of the proposed article stems from the need to improve the culture of speech in electronic presentations of scientific research. Enhancing this aspect will increase the effectiveness of scientific communication and encourage young researchers to participate more responsiblyin collegial interactions. Purpose. This article aims to present and systematize the requirements for the language presentation of scientific research results in electronic presentations and to provide specific advice on increasing their effectiveness. Methods. The investigation is based on the observation method,descriptive method, structural method, and the method of functional analysis. Results. For the first time, the author analyzes typical language errors in electronic presentations of scientific research, presents a methodology for their elimination, and suggests practical recommendations for reformulating cumbersome and difficult-to-understand constructions, as well as eliminating tautology and verbiage. Conclusion. The author substantiates the genre specificity of electronic presentations of scientific work, emphasizing the importance of combining two layers – audio and visual – which should not duplicate each other. Sound accompaniment ensures the logic and coherence of the presentation, while visual accompaniment should clearly and succinctly express and illustrate the main achievements of the scientific work. In designing both layers of the electronic presentation, it is essential to adhere to the norms of the modern Ukrainian literary language.