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May 12, 20243 citationsOpen Access

AI Driven Online Advertising: Market Design, Generative AI, and Ethics

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FHFengxiang HeMDMengnan DuAFAris Filos-Ratsikas

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Abstract

Online advertising contributes a considerable part of the tech sector's revenue, and has been remarkably influencing the public agenda. With evolving developments, AI is playing an increasingly significant role in online advertising. We propose to create a forum for researchers, developers, users, ventures, policymakers, and other stakeholders to exchange ideas, research, innovations, etc. with emphasis on (1) AI driven mechanism design for distributing advertisements, (2) generative AI for creating content in advertisements, such as the promotion images/videos, and (3) ethics issues, especially in political advertisements, such as user privacy, fairness, hating speech, misinformation, etc. Relevant but not mentioned areas are also much encouraged. We plan to organize a half-day workshop.

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Cite This Study

He et al. (2024) studied this question.

synapsesocial.com/papers/68e6a752b6db64358762ac68https://doi.org/10.1145/3589335.3641295
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