A Practical Discussion on the Transformation and Development of Tibetan Medicine Cultural and Creative Industry in the New Era

Tibetan medicine not only has strong medicinal value but also contains a very rich medicinal culture behind it.Under this background, some regions have carried out the industrialization of Tibetan medicine literature and innovation to improve the influence of local Tibetan medicine.However, due to the large market fluctuations in the new era, there are prominent problems in the construction of cultural and creative products.If no scientific countermeasures are taken, it will have a certain impact on the sustained progress of the Tibetan medicine cultural, and creative industry.Therefore, we must carefully analyze the causes of the problems and choose the appropriate transformation and development goals.It is appropriate to learn from the relevant experience of cultural and creative industrialization development in other regions and enhance the development plan according to the local situation.This will help elevate the development level of Tibetan medicine culture if not based on scientific principles.