Research on the Experience and Improvement Countermeasures of Tibetan Incense Culture Helping Rural Tibetan New Roads

Achieving common prosperity is the essential requirement of socialism, and in order to achieve common prosperity, rural revitalization is the necessary path, and its strong support cannot be separated from the revitalization of cultural industries in ethnic areas. Entering the new era, most people give more affirmation and support to the legitimacy of rural revitalization, and ethnic areas have achieved great development in the process of implementing the rural revitalization strategy. Taking Tumba Town, Nimu County, Lhasa City, Tibet Autonomous Region as an example, the series of results of the town's Tibetan incense culture contributing to the revitalization of the countryside have been widely reported by the People's Daily Online and other mainstream media, and the related exploratory experience and future directions have become the focus of attention of the Tibet Autonomous Region and even the whole country. The focus of attention of the Tibet Autonomous Region and even the whole country. However, it is undeniable that in the process of promoting the implementation of the rural revitalization strategy, Tunba Town inevitably faces the challenges of the cultural industry's lack of scale efficiency, traders' belittling of the brand effect, and the difficulty of balancing economic and social benefits. Based on this, on the basis of actual research, this paper proposes the integrated planning and development, the cohesion of scale efficiency to enhance the reputation of Tibetan incense cultural industry and other perfect measures, in order to promote the Tibetan incense cultural industry to help the long-term development of rural revitalization road.