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March 21, 2026International Journal of Teaching and Case Studies

The genesis of blue ocean strategy

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Authors

GUGregory C. UnruhGCGuillaume CartonFAFernanda Arreola

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Overview

Case study traces the evolution of blue ocean strategy, highlighting academic and practical influences.

Key Points

  • The research explores the evolution of blue ocean strategy and its impact on global management practices.
  • In-depth examination of W. Chan Kim and Renée Mauborgne's research journey from 1984 to 2005
  • Analysis of the transition from academic publishing to practice-based research
  • Comparative analysis with Michael Porter's Five Forces model
  • Demonstrated the creation of a framework that challenged traditional strategic models
  • Revealed the importance of bridging academic and practitioner communities
  • Highlighted the development of dynamic capabilities for market sensing and practitioner engagement

Cite This Study

Unruh et al. (2026) studied this question.

synapsesocial.com/papers/69be354a6e48c4981c673737https://doi.org/10.1504/ijtcs.2026.152380
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