What question did this study set out to answer?

The aim is to examine the relationship between sustainable design, greenwashing, and the need for equitable practices.

March 28, 2026Open Access

Authenticity, Greenwashing, and the Wicked Problem of Sustainable Design Equitable, Sustainable Practices or Greenwashing?

Key Points

The aim is to examine the relationship between sustainable design, greenwashing, and the need for equitable practices.
Analysis of design principles related to sustainability
Evaluation of practices labeled as greenwashing
Discussion of the impact on the built environment
Highlighted tensions between true sustainability and deceptive greenwashing
Emphasized the need for intentional design to create worthwhile social and environmental benefits

Abstract

"Space and design affects day-to-day living through the impact of emotion, thought, and the environment. Creating an intentional sense of place is what designers are hired to do. When developing the built environment to span beyond current standards, it is important to keep the world moving forward in the right direction.

Authenticity, Greenwashing, and the Wicked Problem of Sustainable Design Equitable, Sustainable Practices or Greenwashing?

Key Points

Abstract

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