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March 28, 20260 citationsOpen Access

Authenticity, Greenwashing, and the Wicked Problem of Sustainable Design Equitable, Sustainable Practices or Greenwashing?

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BHBrooke Hammond

Key Points

  • The aim is to examine the relationship between sustainable design, greenwashing, and the need for equitable practices.
  • Analysis of design principles related to sustainability
  • Evaluation of practices labeled as greenwashing
  • Discussion of the impact on the built environment
  • Highlighted tensions between true sustainability and deceptive greenwashing
  • Emphasized the need for intentional design to create worthwhile social and environmental benefits

Abstract

"Space and design affects day-to-day living through the impact of emotion, thought, and the environment. Creating an intentional sense of place is what designers are hired to do. When developing the built environment to span beyond current standards, it is important to keep the world moving forward in the right direction.

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Cite This Study

Brooke Hammond (2025) studied this question.

synapsesocial.com/papers/69c771f08bbfbc51511e21e1https://doi.org/10.7273/000008033
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