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In recent years, the corporate world has witnessed a surge in sustainability initiatives as businesses strive to align themselves with environmental, social, and economic development goals. However, a growing concern surrounds the authenticity of these efforts, giving rise to the phenomenon known as Greenwashing. This article explores the intricate web of tensions arising from corporate greenwashing and its implications on the delicate balance between environmental preservation, social responsibility, and economic prosperity.
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G Yoganandham (2024) studied this question.
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