Teaching Digital Twins to MBA Students: Why Financial Metrics Beat Tech Demos

Key Points

• The aim is to evaluate the effectiveness of using financial metrics over technology demonstrations in teaching digital twins to MBA students.
• Comparative analysis of teaching techniques in MBA programs
• Focus on student engagement and understanding
• Assessment of learning outcomes related to financial metrics
• Financial metrics significantly improve student understanding of digital twins
• Students demonstrate a greater ability to apply concepts in real-world scenarios
• Preference for financial evaluations over technical showcases observed