Comparing Seafood Purchasing Behavior Across Online and Offline Channels*

Key Points

• This research aims to compare seafood purchasing behavior between online and offline shopping platforms.
• Conducted a comparative analysis of consumer purchasing behavior in online and offline seafood markets.
• Utilized surveys and sales data to assess preferences and trends in seafood purchases.
• Analyzed demographic factors influencing buying decisions across both channels.
• Significant differences were found in the types of seafood preferred online versus offline.
• Online buyers showed a higher preference for sustainability and convenience, while offline shoppers favored freshness.
• Demographic factors such as age and income level influenced purchasing patterns in both channels.