Comparing Seafood Purchasing Behavior Across Online and Offline Channels*

Sora Kim; 김지웅

doi:10.17657/jcr.2026.4.30.1

April 1, 2026Journal of Channel and RetailingOpen Access

Comparing Seafood Purchasing Behavior Across Online and Offline Channels*

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Key Points

This research aims to compare seafood purchasing behavior between online and offline shopping platforms.
Conducted a comparative analysis of consumer purchasing behavior in online and offline seafood markets.
Utilized surveys and sales data to assess preferences and trends in seafood purchases.
Analyzed demographic factors influencing buying decisions across both channels.
Significant differences were found in the types of seafood preferred online versus offline.
Online buyers showed a higher preference for sustainability and convenience, while offline shoppers favored freshness.
Demographic factors such as age and income level influenced purchasing patterns in both channels.

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Implication

Comparative analysis reveals differences in seafood purchasing behavior across online and offline channels, suggesting important implications for marketers.

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Cite This Study

Kim et al. (2026) studied this question.

synapsesocial.com/papers/6a095a877880e6d24efe08e6 https://doi.org/10.17657/jcr.2026.4.30.1

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Comparing Seafood Purchasing Behavior Across Online and Offline Channels*

Key Points

No abstract yet

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Implication

Abstract

Discussion

Cite This Study

Comparing Seafood Purchasing Behavior Across Online and Offline Channels*

Key Points

No abstract yet

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

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