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March 12, 2026Open Access

A Comparative Study on Online And Offline Buying Behaviour

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Authors

DSDr W. SaranyaMSMr. S.Venkatesh

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Overview

Compares online and offline buying behavior in consumers, revealing key influencing factors and implications for marketers.

Key Points

  • This research aims to compare the buying behavior of consumers in both online and offline shopping environments.
  • Collected primary data through a structured questionnaire from selected respondents.
  • Gathered secondary data from journals, books, and websites.
  • Utilized statistical tools like percentage analysis and comparative analysis for data interpretation.
  • Highlighted significant differences in consumer preferences between online and offline shopping.
  • Identified key factors influencing purchase decisions, such as convenience, price, trust, and customer satisfaction.

Cite This Study

Saranya et al. (2026) studied this question.

synapsesocial.com/papers/69b25be596eeacc4fceca51fhttps://doi.org/10.5281/zenodo.18938105
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1A Comparative Study on Online And Offline Buying Behaviour2026
  2. 2Enhancing Buying Behaviour of Consumers via Online and Offline Shopping2024
  3. 3Behavioural differences and purchasing experiences through online commerce or offline within mall-based retail structures2024 · 2 citations
  4. 4A Comparative Study of Online and Offline Shopping2024 · 1 citations
  5. 5A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING2026