What does this research mean for the field?

Online marketing enhances personalization, cost efficiency, and measurable outcomes compared to offline marketing, which still contributes to brand credibility and regional outreach. Novelty: ClaimNovelty.CONFIRMATORY. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

What question did this study set out to answer?

The study aims to analyze the differences between online and offline marketing and their effects on consumer behaviour.

March 16, 2026Open Access

A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

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Authors

KVKushagra Verma AIAzra IshratAmity University

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Implication

Compares online and offline marketing impacts on consumer behaviour, suggesting integrated strategies for growth.

Key Points

The study aims to analyze the differences between online and offline marketing and their effects on consumer behaviour.
Comparative analysis of online and offline marketing methods
Examination of consumer decision-making processes
Assessment of reach, cost, interaction, and targeting capabilities
Online marketing offers enhanced personalization and cost efficiency
Offline marketing maintains brand credibility and regional outreach
An integrated marketing approach is vital for sustainable growth

Cite This Study

Verma et al. (2026) studied this question.

synapsesocial.com/papers/69b79e6e8166e15b153abc67 https://doi.org/10.5281/zenodo.19016470

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A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

Discussion

Member takes

Implication

Key Points

Cite This Study

A Comparative Study Of Online And Offline Marketing And Its Impact On Changing Consumer Behaviour

Discussion

Member takes

Implication

Key Points

Cite This Study

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